How New Era Stays Competitive In The Market

Posted on June 05 2020

Headquartered in Buffalo, New York, the American headwear company, New Era, was founded in 1920. Contained within its portfolio are no fewer than 500 different licenses. They've been the MLB's (major-league baseball) exclusive supplier of baseball caps since 1993.

After borrowing $1,000 from Rose, his sister, Earnhardt Koch started the little company that would grow to eventually have an estimated net income of $9.7 million with an operating income of $3.9 million. It is thought that their revenue is around the $1 billion mark. Worldwide, they employ about 1,200 individuals, 326 of those being in the New York area (Buffalo).

We’re going to discuss a little of the history involved with New Era and look at what they're doing to stay on top of their game and a big name in the industry.

How New Era Stays Competitive In The Market

New Era History

When making caps for the Cleveland Indians, back in 1934, the company got its name. Over the decades, the company and their products have remained culturally relevant.

Changes over the years: The cap was made from wool during the 80s and 90s. To better adapt to the field of play, they kept the wool appearance but changed its makeup. Still having the look of wool but with a company-developed high-performance poly blend, the hats then provided the authentic, traditional feel and look but with better sweat wicking, UV protection, and more.

A Company Driven by Legacy and Innovation

For over 83 years, New Era has been keeping the sun out of the eyes of baseball players and people in general. How have they sustained? The secret, according to company bigwigs, is not only their legacy but their drive to be one of the most innovative cap companies in existence.

As children, many would-be ballplayers dreamed of the day they would be able to put a new era MLB cap on their heads.

The company caters to basic audiences – players who want performance and fans who prefer style. To test crowd reaction, they frequently use the retail market to try out new designs. If something works, they then pose the question: In the field of play, how can we integrate these new elements?

They often listen to both fans and players as to likes and dislikes of New Era headwear to see what kinds of changes they should make in the future.

Big Names Help New Era Stay Relevant

It certainly doesn't hurt that entertainers and influencers have incorporated New Era caps as staples in their wardrobe. Having the most crossover appeal, New Era’s AC cap represents not only favorite teams but cities close to the hearts of the wearers.

Here are some examples of the hats preferred by certain celebrities:

  • New Era New York Yankees Hat – Nicole Richie, Paris Hilton
  • New Era 59Fifty New York Yankees – Kendall Jenner, Paris Hilton
  • New Era Oakland Raiders NFL 59Fifty – Khloe Kardashian
  • Los Angeles Dodgers 9Twenty Hat – Hilary Duff
  • Arizona Cardinals New Era Knit Hat – Gwen Stephani

New Era hats are easily stylized to the personal tastes of every player and fan. Curve the visor or keep it flat. Sport a new logo or stick with something that's more historic. With all of the choices available, it's no wonder that this company continues to have significant status in the baseball cap industry.

Shop at Hat Heaven For New Era Caps

Hat Heaven carries New Era hats, yes, but we also stock Mitchell & Ness, KBEthos, 47 Brand, and more. We've got you covered, at least your head, when it comes to professional sports. But wait – there's more! We also carry college insignias, cartoon characters, personal insignias, or no patch/emblem whatsoever.

With so many styles and types to choose from, you're bound to find the hat you've been searching for at Hat Heaven.


Subtotal: $0.00

Your cart is currently empty.